An immersive event at J’s Racing headquarters that stirs the soul of Honda riders! “HONDA DESSE in J’S RACING 2026” runs from Wednesday, February 11 (holiday).
~ From the roar of the Demon King to challenging the pros and measuring your beloved car’s power. Everything about Honda tuning is here ~
J’s Corporation (Headquarters: Ibaraki City, Osaka Prefecture / President: Junichi Umemoto, hereinafter “the Company”) will host the large-scale, free-admission event “HONDA DESSE in J’S RACING 2026” from Wednesday, February 11, 2026 (a national holiday) to Sunday, March 1, 2026. This event offers a full sensory experience of Honda tuning through “seeing, hearing, measuring, competing, and savoring.”
“HONDA DESSE in J’S RACING 2026” offers exclusive access to the normally off-limits pit area. We’ve prepared “super-hot” content for all Honda fans and car enthusiasts, including an engine start-up demo of the “Demon King S2000”—which earned the title of “Demon King” (the fastest on mountain passes) in a magazine feature—power checks for your beloved car using professional-grade equipment, and a 3rd Anniversary Sale packed with hidden gems.
Furthermore, four days—February 13 (Fri) to 15 (Sun) and March 1 (Sun)—are designated as “Special Program Days.” We will welcome top professional drivers like Hiroyuki Yasuda, Riki Oogusa, and Igor Omura Fraga as guests, offering special programs including simulator showdowns and talk shows.
Yasuda Hironobu (left), Ōkusa Riki (center), Igor Ōmura Fraga (right)
“HONDA DESSE in J’S RACING 2026” Key Highlights
1. Challenge the Pro Drivers! “Heat Up! Simulator Showdown”
Experience ZENKAIRACING’s authentic simulator and challenge the records set by professional drivers.
On special program days—February 13 (Fri) to 15 (Sun) and March 1 (Sun)—you can even face off directly against top pro drivers like Hiroyuki Yasuda, Riki Oku, and Igor Omura Fraga!
【Guest Driver Participation Schedule (All Day Each Day)】
February 13 (Fri): Hiroyuki Yasuda
February 14 (Sat) & 15 (Sun): Riki Okawa
March 1 (Sun): Igor Omura Fraga
【Prizes】 Top finishers (1st to 3rd place) will receive “J’S merchandise autographed by a professional driver.”
【Fees】 10 minutes: ¥1,000 / 1 hour: ¥5,000 (Save ¥1,000!)
※To support the next generation, students can enjoy a free trial session upon presenting their student ID (time limit applies). J’S Racing supports “future racers.”
※Please bring your own gloves if you have them (rentals available).
2. The Legendary “Maou” Awakens! Engine Start-Up Demo & Special Pit Access
During the special program dates (February 13 (Fri) – 15 (Sun), March 1 (Sun)), engine start-up demonstrations for the “Maou S2000,” “CIVIC TCR,” and “FIT Super Taikyu” will be held three times daily (11:00 AM~, 2:00 PM~, 4:00 PM~). The normally off-limits pit area will also be specially opened to the public.
3. Precisely measure your car’s power with professional-grade equipment! “Dynapack Power Check”
Using the professional-grade Dynapack measurement system, we can precisely measure your car’s horsepower.
Special discounts are available for customers installing a new J’S RACING ECU. (※Maximum 5 vehicles per day, reservations prioritized)
※This offer is available only for vehicles meeting safety standards.
4. J’S RACING Representative Umeimoto Autograph Session & Photo Session
On Friday, February 13th and Saturday, February 14th, starting at 2:00 PM, we will also hold an autograph session and photo session with Junichi Umeimoto, representative and driver of J’S RACING, who also achieved victory in last month’s international endurance race, the “24 Hours of Dubai 2026.”
5. 3rd Anniversary Celebration! Treasure Parts Bonanza & Up to 10% Off Sale
During the event period, all J’S RACING parts will be sold at special prices (up to 10% off during the period). We’re also holding a “Treasure Parts Bonanza” packed with great finds to celebrate our 3rd anniversary, plus a “Ultimate Gachapon” with no empty prizes, featuring substantial discount coupons and more.
SNS Post Giveaway: 100 Free Desserts (Food Truck Days Only)
On food truck days (2/14, 15, 3/1), the first 100 people who post on SNS at the venue using the designated hashtag (#jsracing) will receive one free dessert of their choice.
Plus, that popular car-themed influencer everyone’s talking about on SNS is confirmed to attend! Who it is will be a surprise until the day of the event.
Event Implementation Overview
- Name: HONDA DESSE in J’S RACING 2026
- Event Period: February 11 (Holiday) – March 1 (Sunday), 2026, 10:00 AM – 5:00 PM
- (Special Program Dates: February 13 (Fri) – 15 (Sun), March 1 (Sun))
- Venue: J’s Corporation Headquarters (1-3-2 Saito Moegi, Ibaraki City, Osaka Prefecture)
- Admission: Free
- Reservation Contact (for both Simulator and DynaPack): 072-641-9000 / factory@jsracing.co.jp
- Event Information: https://www.jsracing.co.jp/js2/index.asp?xMODE=BLOG&xBLOG_ID=1212
【About J’s Corporation, Inc.】
Since its founding, the company has consistently specialized in Honda car tuning, parts development, and sales. It also organizes driving events for users and participates in racing activities held both domestically and internationally.
Every product and service we produce utilizes our company demo cars from the prototype and development stages. Guided by the philosophy that “parts development is always cultivated on the circuit,” we have maintained our stance since founding to release only products that meet our stringent internal standards on circuits and test courses. This approach has earned us high acclaim not only in Japan but also in overseas markets, particularly North America, Asia, Oceania, and Europe.
【Media Contact】
J’s Racing PR Office (Kyodo PR)
Contacts: Endo, Oshima, Kobayashi
TEL: 06-4400-9641
E-mail: jsracing-pr@kyodo-pr.co.jp